Leading a high performance team to create value for transport customers

Ash Backman于2016年加入雷电竞Viva Energy作为运输部门的业务发展经理。Today, as Viva Energy’s National Sales Manager for Transport, Ashleads a large sales team dedicated to delivering tangible benefits for Rail, Truck, Bus, Construction and Commercial Fleet customers。

Ultimately Ash’s team is responsible for managing all of Viva Energy’s key customer relationships in the Transport business, and it’s a role in which he thrives.

“It’s really dynamic,” he says. “It’s a great challenge. Every day is different, which brings new and exciting opportunities.”

伙伴在商业中

在他目前的角色,火山灰密切合作与一些of Australia’s largest businesses and understands the value and importance of building customer partnerships that are mutually beneficial. “Helping our customers do great things is central to our strategy,” he says.

“For example, we’ve worked closely with customers to trial and implement Shell Diesel Extra, which offers improved engine efficiency compared to standard diesel. By trialing the product in our customers’ equipment, we’ve been able to demonstrate that Shell Diesel Extra drives tangible value for their business by lowering fuel consumption. Improving fuel efficiency for our customers is an achievement we’re really proud of.”

Another example is transitioning customers to Viva Energy’s Managed Inventory, which removes complexity from the fuel management process for customers. “Fuel management is our area of expertise,” he explains. “By taking on that responsibility we can improve safety, because site staff no longer have to walk across busy transport yards and dip tanks. They also don’t have to spend time recording dips or sending through orders. We take care of everything end-to-end through our world-class Quintiq automated scheduling system, which allows us to optimise when we deliver fuel. It ensures that our customers’ tank levels are exactly right, giving them supply security, while reducing the number of times we need to visit their site.”

Improved safety is another benefit for customers with on-site fuel depots. “Removing any risk to our customers’ people and to our people is our number one priority,” he says. “Our key account managers and our technical team will visit customer sites to identify risks and recommend equipment solutions that will maximise the efficiency and safety of our customers’ depots. We also offer a maintenance service that will ensure their storage equipment remains in line with Australian standards. By removing these concerns and providing these value add services, our customers are able to focus on their core business.”

顾客痴迷

Ash loves the customer-obsessed culture that’s embedded across Viva Energy’s business. “We’re empowered to create value for our customers and partners, which is an aspect of my role I find really exciting,” he says.

“我的团队花费大量的时间与客户密切合作，以创造真正的伙伴关系。这包括确保我们的供应安排经过优化，以最大限度地利用客户，探索创新和持续改进机会，并确保我们与我们可能是客户的目标紧密对齐。我们彻底了解客户的业务，因为知识深度提供了重要的见解，使我们能够识别有益的机会。“

Ash也很乐意与他的客户分享行业智能，他认为的东西可能是viva能量的独特性。雷电竞“燃料定价可以被认为是非常复杂的，我们通过为客户和潜在客户提供透明度，支持和简化来增加价值，”他说。“在这方面，我们真的是透明的，到我们将他们介绍给我们的定价分析师，如果他们需要更深层次的理解。”

支持运输业

在工业中工作超过十年，灰烬对 - 欣赏 - 为行业的复杂性彻底了解。他认为，维瓦能源理想地定位，以帮助雷电竞他的客户在竞争激烈的市场中获得战略优势。

“运输是一种迅速不断发展的行业”，“他解释道。“客户对客户进行创新和改善运营方式的要求。这就是viva能量可以提供雷电竞帮助的地方。“

Innovation may also take the form of alternative energy. Viva Energy recently announced that it’s assessing a number of future energy development projects that could be co-located at the company’s Geelong Refinery. If implemented, these would establish Geelong as an ‘Energy Hub’ for Victoria and South East Australia, supporting the transition to lower carbon energies such as hydrogen for the transport industry and enhancing Australia’s energy security.

“我对所提出的能量枢纽真的很兴奋。它可以为我们提供一个很好的平台，为我们的客户提供新的创新，因为我们进入未来。“

通过今天的独特挑战

随着灰烬解释，交通工业并未对Covid-19大流行的影响免疫。“业界面临的一些挑战是前所未有的。货运需求受到影响，跨国边界的移动货运已经变得更加复杂和监管，并确保运输人员和司机的健康和安全更具挑战性。“

灰非常了解对司机的影响。“司机来管理家庭和工作之间的平衡，它比以往任何时候都更加困难。保护他们的心理健康和福祉是一种行业范围的关注，鉴于他们正在努力的困难。“

在大流行早期的功能级别，ASH的客户需要定期更新关于Viva Energy的服务站设施的可用性，以便在道路上加油和休息休息，因此他保持通信线路。雷电竞

但火山灰也看到了危机为契机Viva Energy to provide support in another way. “Every transport operator is different, but in some instances Viva Energy has faced similar challenges across its operations. Where we can we’re sharing our learnings and exchanging ideas about how we are safely managing our operational facilities and ensuring we can deliver fuel safely to our customers sites, so that both businesses can steer through this environment in the best possible manner.”

骄傲

Ash is enthusiastic about leading a large team of high performers who consistently deliver amazing results. In fact, he considers it to be the highlight of his career, which spans more than ten years in the fuel industry.

“我为团队能够实现的目标感到骄傲。他们是一个如此奇妙和真正的群体，我觉得有幸参与了他们的成功。与他们合作以实现我们的集体目标是令人难以置信的奖励，“他说。

Viva Energy’s genuine commitment to its people and their wellbeing also gives him immense satisfaction.

“The company I work for supports me and supports my team. That environment allows us to create a fantastic team culture and perform our roles to the best of our abilities. That’s what I’m most proud of, working for Viva Energy. We are trusted to deliver and make decisions, and Viva Energy also enables us to effectively manage our work and family commitments through initiatives like Viva Energy Flex. It’s great to work for such a progressive company.”